What factors influence us to choose the clothes we buy? And what are the factors we should actually keep in mind before finalising our purchases?
Decoding them in five pointers below:
From expressing ourselves to seeking that happy feeling with a new outfit (hello, dopamine rush!), fashion is tied to a whole lot of psychology.
1. Ditch the guilt, embrace the awareness!
Understanding the “why” behind your purchases is the first step. Is it self-expression? If you love prints, what are the right prints for you? What is the right fit for you?
2. The long term value of a purchase - it is durable? Are they versatile? Some pieces may cost you a little extra but they will be more cost effective in long run due to their quality & versatility.
3. Fashion for good! Support brands that align with
your values. Do they mass produce? Are they sustainable/ethical?
4. Building confidence, not a closet. True self-love goes beyond trends. Whenever you wear that outfit, you should really feel that confident energy.
5. And the most important part is discount - does the brand offer a first purchase discount? Or is there a discount offer on bigger purchases?
We are glad to mention that Raas is all five factors approved. We are an ethical, sustainable brand with mostly made to order pieces.
Decoding them in five pointers below:
From expressing ourselves to seeking that happy feeling with a new outfit (hello, dopamine rush!), fashion is tied to a whole lot of psychology.
1. Ditch the guilt, embrace the awareness!
Understanding the “why” behind your purchases is the first step. Is it self-expression? If you love prints, what are the right prints for you? What is the right fit for you?
2. The long term value of a purchase - it is durable? Are they versatile? Some pieces may cost you a little extra but they will be more cost effective in long run due to their quality & versatility.
3. Fashion for good! Support brands that align with
your values. Do they mass produce? Are they sustainable/ethical?
4. Building confidence, not a closet. True self-love goes beyond trends. Whenever you wear that outfit, you should really feel that confident energy.
5. And the most important part is discount - does the brand offer a first purchase discount? Or is there a discount offer on bigger purchases?
We are glad to mention that Raas is all five factors approved. We are an ethical, sustainable brand with mostly made to order pieces.
